• small-transparent-logo‘s Design Process

    At MELACH, we begin our design process by conducting in-depth research into the various human, environmental and cultural features and values of your city. We then translate our research into mapping the unique DNA of your city and become acquainted with its characteristics, both visible and hidden.

    MELACH’s significant and encompassing research includes dialoguing with residents, visitors and employees who work in the city, through interviews, questionnaires and observation, as well as an examination of the urban characteristics embodied in the city’s architectural motifs, landscapes and environmental idiosyncrasies.

  • small-transparent-logo‘s Design Process

    Identifying potential - following the research and data analysis stages, we concentrate our efforts on area and issues with the potential to create a unique urban experience, selecting the custom-made design tools that will address your city’s unique DNA.

    The design vision is first and foremost driven by the observation and analysis of the interactions between people and the urban space that surrounds them.
    The various layers in which dialogue arises between people and their urban surroundings are inspirational; they guide the thinking process towards innovative and refreshing concepts that are suited to the city in which they will be realized.

  • small-transparent-logo‘s Design Process

    The conceptual and technical development stage is where ideas come to life, pass through a distillation process, and become designed elements and compact systems within the urban space. They provide an added value to your city, improving the space by their presence.

    Throughout the development process, various disciplines from the design world - product design, graphic design, urban design, socially-minded design, interactive design, user interface design and sustainable design – are blended and integrated. Each discipline constitues a solid basis for the formulation of an urban identity through elements design within the space.

    Throughout the development process, MELACH interacts with various disciplines from the design world — product design, graphic design, urban design, socially-minded design, interactive design, user interface design and sustainable design — created a unique synergy suited to your city. Each discipline constitutes a solid basis for the formulation of an urban identity, using elements designed for the space.

* "Salt" in Hebrew